WordPress
I build WordPress sites the considered way - custom themes and blocks rather than a heavyweight page-builder, so the site stays fast, stable, and genuinely easy for you to edit. Whether it's a content-led marketing site or a WooCommerce store, you get an admin that makes sense and a codebase that won't fight you later.
It's the platform I've worked with most across years of agency projects, so I know where it shines and where it needs a firm hand.
Custom Fields, Clean Admin
To give you fine-grained control over your content without cluttering your dashboard, I build using Advanced Custom Fields (ACF). You get tailored editing interfaces specific to your site's layout, so updating content feels intuitive and seamless. Note: Ongoing access to ACF Pro updates requires an active annual software license paid by the client.
Analytics-Ready
Every build comes with a clean Google Analytics 4 (GA4) base setup integrated out of the box. Your tracking script will be ready to collect accurate baseline data from day one and prepped for a seamless handoff to whichever marketing agency or internal team manages your growth.
